Near the 125th birth date, the news agencies rather than the academia or research institutions took more note of the anniversary. This was observed by VestiFM, which broadcast the commentary, "Sorokin as the Lomonosov of the 20th century," then placed the text and audio clip on its web site; and in February, the television channel Kultura rebroadcast their 2009 documentary, "Antithesis of Pitirim Sorokin." For the most part the news articles emphasized Pitirim's humble origin among Komi peasants, his participation in the Revolution, and emigration to Czechoslovakia [ref. for Russian] and eventually the United States. His concepts about social stratification and mobility were mentioned as well as his analysis of dynamic shifts in outlook that occur as humankind moves along an axis extended between Ideational and Sensate values. In this context attention was also given the idea that present-day world problems are attributable in part to the Western World's remaining in the end-stages of Sensate culture, where its overripe materialism comes into increasing conflict with human nature and no longer plays well in a more globally-oriented world where not everyone shares the same ideals [ref.]
If the attention given Sorokin by national news agencies may indicate his increased status in the wider Russian-speaking world, frequent displays of his works in cities beyond Moscow and St. Petersburg and the ready availability of on-line materials about him both tend to indicate the extent that his intellectual heritage is incorporated into the social science curricula of many Russian universities. Indeed questions related to Sorokin's theories about social mobility and stratification appear in Academician O. V. Kyshenkova's college preparatory tutorial for students intending to take the national college admissions test [ref.].
Whether particularly "newsworthy" or not, announcements about special exhibits of Sorokin's writings and publications about him have recently come from libraries in Moscow, Arzamas, Archangelsk, Yarensk, Ivanovo, and several libraries in the Komi Republic, and one internet site even posted a photograph of his books and related biographical material displayed by the library at Tver. One from the city library of Arzamas included fifteen items written by Pitirim Sorokin and twenty eight publications about him. Besides Sorokin's early writings in Russian, the exhibit included translations of such fundamental books as "Social and Cultural Dynamics" and "Society, Culture, and Personality: Their Structure and Dynamics." Such a selection of Sorokin's publications in the library of even a relative small town provides good reason to believe that the national library system still flourishes, and Sorokin's books are available across Russia. A third level of interest in Sorokin's heritage—how well his ideas have been internalized—is difficult to estimate accurately, although to judge from forum debates in social media or from internet publications, they have been brought to bear on several present-day problems and have tangibly enriched the discussion [ref.1; ref.2; ref.3]